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POLICY 08:05:03

PUBLICATIONS

This policy is consistent with Tennessee Board of Regents Policy 9.01.02.00 (formerly G-140)

Purpose

This policy describes a system for campus-based approval and numbering of publications created for community colleges and colleges of applied technology as required by local, state, and federal law, and TBR policy. The cited authorities set forth criteria, against which each campus will review the appropriateness of each publication, require that descriptive information be maintained in a central location and provide for affixing an identifying number to each covered publication.

Definitions
Definitions included in the overarching Marketing and Communications Policy (9.01.00.00)
apply.

Policy/Guideline

  1. Publications
    1. Publications, including text, images, video, and other content, must follow local, state, and federal laws and other applicable marketing, communication, and branding policies and procedures, including those defined in TBR Policy 9.01.01.00, Branding and Trademarks.
    2. Whether new or revised, publications representing the College to potential students or potential employees must be reviewed, approved, and assigned a unique publication number by the Executive Director of Marketing and Communications or designee.
      1. The College should document appropriate procedures for units, programs, and initiatives in local policy or guidelines to request publication creation and/or review.
      2. The Executive Director of Marketing and Communications maintains the authority to remove any publications this policy covers from distribution.
    3. All Publications, whether developed internally by the college or externally for the College, must align with the College’s pre-established marketing, branding, and communications guidelines and applicable policies to ensure key messages are disseminated in a manner that maintains consistency.
    4. The office of the Executive Director of Marketing and Communications is responsible for creating, maintaining, and enforcing the College’s visual, editorial, and process guidelines.
    5. Publications, including all design files and assets, are the property of the College.
    6. The Executive Director of Marketing and Communications or designee has the final authority to interpret the terms of this policy.
  2. Truthfulness and Substantiation
    1. All advertising, including publications, must follow local, state, and federal laws regarding truth in advertising and other consumer protection laws as outlined in TBR Policy 9.01.00.00, Marketing and Communications.
  3. Reporting
    1. Executive Director of Marketing and Communications shall evaluate publications annually to determine if the return on investment justifies continued publication.
    2. To assist with local, state, and federal laws regarding marketing publications, including advertising, a report should be given to the TBR System Chief Marketing Officer on publications by June 30 of each year.
  4. Exemptions and Exceptions
    1. Exemptions and exceptions outlined in the overarching Marketing and Communications Policy (9.01.00.00) apply.

Sources:

TBR Policy 9.01.02.00 (formerly G-140); T.C.A. § 49-8-203; All statutes, rules, and regulations referenced in this procedure.

Adopted by TBR: February 14, 1989.
Revised by TBR: June 9, 1982,
Revised by TBR: October 4, 1988.
Reviewed/Recommended: President’s Council, February 26, 2024
Approved: President L. Anthony Wise, Jr., February 26, 2024